| Typicality: | 0.343 |
| Saliency: | 0.217 |
| in a meaningful context | 3 | manner |
| to drive awareness | 3 | purpose |
| campaign → create → brand | 7 |
| campaign → build → brand | 5 |
| negative | neutral | positive |
| 0.100 | 0.514 | 0.386 |
| Raw frequency | 12 |
| Normalized frequency | 0.217 |
| Modifier score | 0.500 |
| Perplexity | 238.655 |