| Typicality: | 0.371 |
| Saliency: | 0.490 |
| in the market | 14 | location |
| on social media | 8 | location |
| at the time of writing | 8 | temporal |
| campaign → create → buzz | 37 |
| campaign → generate → buzz | 19 |
| campaign → created → buzz | 6 |
| campaign → build → buzz | 3 |
| campaign → make → buzz | 3 |
| negative | neutral | positive |
| 0.030 | 0.281 | 0.689 |
| Raw frequency | 68 |
| Normalized frequency | 0.490 |
| Modifier score | 0.500 |
| Perplexity | 162.378 |