| Typicality: | 0.323 |
| Saliency: | 0.376 |
| in particular young people | 8 | other |
| on the consequences | 6 | other |
| about fairtrade footballs | 4 | other |
| campaign → educate → people | 23 |
| campaign → educate → americans | 4 |
| campaign → educate → the target audience | 3 |
| campaign → educate → more people | 3 |
| negative | neutral | positive |
| 0.080 | 0.451 | 0.470 |
| Raw frequency | 33 |
| Normalized frequency | 0.376 |
| Modifier score | 0.500 |
| Perplexity | 162.600 |