| Typicality: | 0.278 |
| Saliency: | 0.272 |
| to put down their cell phones | 7 | purpose |
| with its tagline | 2 | other |
| to buckle up child safety | 2 | purpose |
| campaign → encourage → motorist | 13 |
| campaign → urge → motorist | 4 |
| negative | neutral | positive |
| 0.035 | 0.464 | 0.501 |
| Raw frequency | 17 |
| Normalized frequency | 0.272 |
| Modifier score | 0.500 |
| Perplexity | 473.054 |