| Typicality: | 0.204 |
| Saliency: | 0.272 |
| to the theme of the brand | 6 | other |
| to its goal | 4 | other |
| probably | 3 | degree |
| campaign → get → closer | 8 |
| campaign → be → closer | 6 |
| campaign → get → close | 3 |
| negative | neutral | positive |
| 0.148 | 0.440 | 0.412 |
| Raw frequency | 17 |
| Normalized frequency | 0.272 |
| Modifier score | 0.000 |
| Perplexity | 85.952 |