| on social media | 18 | location |
| quickly | 15 | manner |
| because of its relatability and emotional appeal | 13 | cause |
| campaign → go → viral | 294 |
| campaign → become → viral | 26 |
| campaign → gone → viral | 25 |
| campaign → be → viral | 9 |
| campaign → get → viral | 3 |
| negative | neutral | positive |
| 0.081 | 0.319 | 0.600 |
| Raw frequency | 357 |
| Normalized frequency | 0.750 |
| Modifier score | 0.789 |
| Perplexity | 68.541 |