| Typicality: | 0.265 |
| Saliency: | 0.242 |
| among health and care professionals | 8 | other |
| with customers | 2 | other |
| campaign → increase → understanding | 10 |
| campaign → aim to increase → understanding | 4 |
| negative | neutral | positive |
| 0.017 | 0.411 | 0.572 |
| Raw frequency | 14 |
| Normalized frequency | 0.242 |
| Modifier score | 0.500 |
| Perplexity | 306.703 |