| Typicality: | 0.260 |
| Saliency: | 0.230 |
| on social media | 2 | location |
| campaign → promote → the brand | 8 |
| campaign → be designed to showcase → the brand | 5 |
| negative | neutral | positive |
| 0.006 | 0.371 | 0.623 |
| Raw frequency | 13 |
| Normalized frequency | 0.230 |
| Modifier score | 0.500 |
| Perplexity | 68.361 |