| Typicality: | 0.512 |
| Saliency: | 0.462 |
| for the first time | 6 | other |
| in newspapers | 5 | location |
| from feb. | 5 | temporal |
| campaign → run across → social media | 29 |
| campaign → run on → social media | 18 |
| campaign → run in → social media | 4 |
| campaign → run on → social media platforms | 3 |
| campaign → run across → social media channels | 3 |
| negative | neutral | positive |
| 0.023 | 0.682 | 0.295 |
| Raw frequency | 57 |
| Normalized frequency | 0.462 |
| Modifier score | 0.700 |
| Perplexity | 47.421 |