| Typicality: | 0.362 |
| Saliency: | 0.263 |
| with 30 second spots on tv | 4 | other |
| in online | 2 | location |
| campaign → run throughout → the year | 12 |
| campaign → run through → the year | 4 |
| negative | neutral | positive |
| 0.012 | 0.787 | 0.200 |
| Raw frequency | 16 |
| Normalized frequency | 0.263 |
| Modifier score | 0.500 |
| Perplexity | 29.167 |