| Typicality: | 0.481 |
| Saliency: | 0.390 |
| through the autumn | 3 | temporal |
| as a traditional campaign communication outlet | 3 | manner |
| campaign → span → social media | 21 |
| campaign → comprise → social media | 5 |
| campaign → reach → social media | 4 |
| campaign → encompass → social media | 3 |
| campaign → see → social media | 3 |
| negative | neutral | positive |
| 0.019 | 0.624 | 0.357 |
| Raw frequency | 36 |
| Normalized frequency | 0.390 |
| Modifier score | 0.700 |
| Perplexity | 107.872 |