| Typicality: | 0.336 |
| Saliency: | 0.406 |
| against the use of rhino horns | 4 | other |
| through website | 3 | manner |
| to live | 3 | purpose |
| campaign → spread → the message | 22 |
| campaign → spread → its message | 8 |
| campaign → spread → message | 6 |
| campaign → spread → their message | 4 |
| negative | neutral | positive |
| 0.038 | 0.464 | 0.498 |
| Raw frequency | 40 |
| Normalized frequency | 0.406 |
| Modifier score | 0.500 |
| Perplexity | 73.636 |