| Typicality: | 0.260 |
| Saliency: | 0.230 |
| to get the construction industry | 4 | purpose |
| through articles and adverts on newspapers | 2 | manner |
| campaign → target → the public | 6 |
| campaign → be aimed at → the public | 4 |
| campaign → be designed to get → the public | 3 |
| negative | neutral | positive |
| 0.125 | 0.427 | 0.448 |
| Raw frequency | 13 |
| Normalized frequency | 0.230 |
| Modifier score | 0.500 |
| Perplexity | 199.242 |