| from the firm | 6 | other |
| for the first time | 5 | manner |
| to personalize messages | 5 | purpose |
| campaign → use → datum | 31 |
| campaign → have → datum | 7 |
| campaign → used → datum | 3 |
| negative | neutral | positive |
| 0.104 | 0.634 | 0.262 |
| Raw frequency | 41 |
| Normalized frequency | 0.410 |
| Modifier score | 0.500 |
| Perplexity | 145.625 |