| Typicality: | 0.641 |
| Saliency: | 0.678 |
| to help save the theaters | 12 | purpose |
| to target parts of the country | 10 | transitive-object |
| in its execution | 9 | temporal |
| campaign → use → social media | 148 |
| campaign → utilize → social media | 18 |
| campaign → feature → social media | 15 |
| campaign → leverage → social media | 8 |
| campaign → rely on → social media | 7 |
| campaign → incorporate → social media | 5 |
| campaign → make → use of social media | 4 |
| campaign → use → social media platforms | 4 |
| campaign → utilise → social media | 4 |
| campaign → used → social media | 4 |
| campaign → harness → social media | 3 |
| campaign → use → the power of social media | 3 |
| campaign → take advantage of → social media | 3 |
| negative | neutral | positive |
| 0.050 | 0.526 | 0.424 |
| Raw frequency | 226 |
| Normalized frequency | 0.678 |
| Modifier score | 0.814 |
| Perplexity | 85.075 |