| Typicality: | 0.370 |
| Saliency: | 0.281 |
| campaign → be created by → m&c saatchi | 6 |
| campaign → be developed by → saatchi london | 6 |
| campaign → be created by → saatchi london | 3 |
| campaign → be developed by → m&c saatchi london | 3 |
| negative | neutral | positive |
| 0.048 | 0.753 | 0.199 |
| Raw frequency | 18 |
| Normalized frequency | 0.281 |
| Modifier score | 0.500 |
| Perplexity | 18.152 |