| for transport nsw | 2 | purpose |
| campaign → be created by → ogilvy | 14 |
| campaign → be conceptualized by → ogilvy | 5 |
| campaign → be conceptualised by → ogilvy | 5 |
| campaign → be developed by → ogilvy | 4 |
| negative | neutral | positive |
| 0.061 | 0.715 | 0.225 |
| Raw frequency | 28 |
| Normalized frequency | 0.350 |
| Modifier score | 0.500 |
| Perplexity | 134.431 |