| within the university | 6 | location |
| on performs on search engines | 4 | location |
| in two weeks | 2 | temporal |
| campaign → have → effect | 15 |
| campaign → have → the effect | 6 |
| campaign → had → effect | 4 |
| negative | neutral | positive |
| 0.164 | 0.661 | 0.176 |
| Raw frequency | 25 |
| Normalized frequency | 0.333 |
| Modifier score | 0.500 |
| Perplexity | 20.255 |