| really | 7 | degree |
| for increasing brand awareness | 5 | purpose |
| for many reasons | 3 | cause |
| campaign → be → great | 56 |
| campaign → be → nice | 6 |
| campaign → be → wonderful | 5 |
| negative | neutral | positive |
| 0.108 | 0.124 | 0.769 |
| Raw frequency | 67 |
| Normalized frequency | 0.487 |
| Modifier score | 0.500 |
| Perplexity | 171.293 |