| Typicality: | 0.366 |
| Saliency: | 0.478 |
| for its viral success | 9 | cause |
| very | 6 | degree |
| highly | 3 | degree |
| campaign → be → interesting | 47 |
| campaign → be → intriguing | 9 |
| campaign → be → fascinating | 7 |
| negative | neutral | positive |
| 0.040 | 0.115 | 0.844 |
| Raw frequency | 63 |
| Normalized frequency | 0.478 |
| Modifier score | 0.500 |
| Perplexity | 207.004 |