| Typicality: | 0.542 |
| Saliency: | 0.381 |
| in their parents | 7 | location |
| in sports clubs | 6 | location |
| specifically | 5 | other |
| campaign → be aimed at → young people | 13 |
| campaign → be targeted at → young people | 6 |
| campaign → be aimed at → young adults | 5 |
| campaign → be directed at → young people | 4 |
| campaign → be focused on → young people | 3 |
| campaign → be designed to get → young people | 3 |
| negative | neutral | positive |
| 0.100 | 0.499 | 0.401 |
| Raw frequency | 34 |
| Normalized frequency | 0.381 |
| Modifier score | 0.900 |
| Perplexity | 23.507 |