| Typicality: | 0.408 |
| Saliency: | 0.371 |
| from extensive research into generation z | 3 | other |
| campaign → be based on → the insight | 15 |
| campaign → be based on → insight | 7 |
| campaign → use → the insight | 4 |
| campaign → be built on → the insight | 3 |
| campaign → be built on → insight | 3 |
| negative | neutral | positive |
| 0.106 | 0.489 | 0.406 |
| Raw frequency | 32 |
| Normalized frequency | 0.371 |
| Modifier score | 0.500 |
| Perplexity | 93.704 |