| Typicality: | 0.430 |
| Saliency: | 0.421 |
| with one primary focus | 6 | other |
| to educate consumers | 6 | purpose |
| at the national level | 4 | location |
| campaign → be launched in → 2010 | 39 |
| campaign → launch in → 2010 | 5 |
| negative | neutral | positive |
| 0.074 | 0.565 | 0.361 |
| Raw frequency | 44 |
| Normalized frequency | 0.421 |
| Modifier score | 0.500 |
| Perplexity | 33.725 |