| Typicality: | 0.442 |
| Saliency: | 0.450 |
| the year after | 6 | temporal |
| to raise awareness | 3 | purpose |
| campaign → be launched in → 2011 | 29 |
| campaign → begin in → 2011 | 11 |
| campaign → start in → 2011 | 10 |
| campaign → launch in → 2011 | 3 |
| negative | neutral | positive |
| 0.053 | 0.602 | 0.344 |
| Raw frequency | 53 |
| Normalized frequency | 0.450 |
| Modifier score | 0.500 |
| Perplexity | 34.353 |