| Typicality: | 0.430 |
| Saliency: | 0.421 |
| with digital display | 5 | other |
| across the state | 4 | location |
| last year | 3 | temporal |
| campaign → be launched in → august | 29 |
| campaign → launch in → august | 11 |
| campaign → be launched on → august | 4 |
| negative | neutral | positive |
| 0.109 | 0.595 | 0.296 |
| Raw frequency | 44 |
| Normalized frequency | 0.421 |
| Modifier score | 0.500 |
| Perplexity | 33.883 |