| Typicality: | 0.431 |
| Saliency: | 0.425 |
| for the benefit of scottish seafarers | 4 | purpose |
| publicly | 3 | manner |
| with a video | 3 | other |
| campaign → be launched in → november | 30 |
| campaign → launch in → november | 7 |
| campaign → launch on → november | 4 |
| campaign → be launched on → nov. | 4 |
| negative | neutral | positive |
| 0.045 | 0.710 | 0.245 |
| Raw frequency | 45 |
| Normalized frequency | 0.425 |
| Modifier score | 0.500 |
| Perplexity | 37.296 |