| Typicality: | 0.380 |
| Saliency: | 0.230 |
| to coincide with the news story | 3 | purpose |
| on tuesday | 2 | temporal |
| campaign → be launched on → social media | 7 |
| campaign → be launched through → social media | 3 |
| campaign → be launched via → social media | 3 |
| negative | neutral | positive |
| 0.045 | 0.584 | 0.371 |
| Raw frequency | 13 |
| Normalized frequency | 0.230 |
| Modifier score | 0.600 |
| Perplexity | 20.959 |