| Typicality: | 0.393 |
| Saliency: | 0.410 |
| with no disclaimers in sight | 4 | other |
| on twitter | 3 | location |
| celebrity → endorse → brand | 27 |
| celebrity → endorse → the brand | 10 |
| celebrity → endorse → many brands | 3 |
| celebrity → endorse → particular brand | 3 |
| negative | neutral | positive |
| 0.181 | 0.502 | 0.317 |
| Raw frequency | 43 |
| Normalized frequency | 0.410 |
| Modifier score | 0.400 |
| Perplexity | 141.045 |