| Typicality: | 0.435 |
| Saliency: | 0.258 |
| according to the ftc’s guidelines | 5 | other |
| on their social networks | 3 | location |
| often | 2 | temporal |
| celebrity → promote → service | 12 |
| celebrity → be used to promote → service | 4 |
| negative | neutral | positive |
| 0.170 | 0.551 | 0.279 |
| Raw frequency | 16 |
| Normalized frequency | 0.258 |
| Modifier score | 0.733 |
| Perplexity | 314.023 |