| Typicality: | 0.598 |
| Saliency: | 0.442 |
| in electronic or paper form | 7 | other |
| seriously | 3 | degree |
| to the brand | 3 | other |
| communication → be → true | 74 |
| negative | neutral | positive |
| 0.140 | 0.532 | 0.328 |
| Raw frequency | 74 |
| Normalized frequency | 0.442 |
| Modifier score | 0.994 |
| Perplexity | 143.499 |