| Typicality: | 0.451 |
| Saliency: | 0.524 |
| around their product | 9 | other |
| in the u.s. | 8 | location |
| through generations of managers | 8 | other |
| company → build → brand | 98 |
| company → build → their brand | 62 |
| company → build → their brands | 40 |
| company → build → its brand | 36 |
| company → built → their brand | 4 |
| negative | neutral | positive |
| 0.072 | 0.354 | 0.573 |
| Raw frequency | 240 |
| Normalized frequency | 0.524 |
| Modifier score | 0.700 |
| Perplexity | 445.930 |