| Typicality: | 0.617 |
| Saliency: | 0.647 |
| as a way | 23 | manner |
| to communicate with the public | 23 | purpose |
| to their advantage | 18 | purpose |
| company → use → social media | 592 |
| company → utilize → social media | 44 |
| company → used → social media | 20 |
| company → approach → social media | 9 |
| company → use → social media channels | 8 |
| negative | neutral | positive |
| 0.107 | 0.522 | 0.371 |
| Raw frequency | 673 |
| Normalized frequency | 0.647 |
| Modifier score | 0.780 |
| Perplexity | 99.678 |