| Typicality: | 0.415 |
| Saliency: | 0.311 |
| often | 3 | temporal |
| in practice | 2 | other |
| concept → be used in → marketing | 12 |
| concept → be → marketing | 6 |
| concept → be used as → a marketing tool | 4 |
| negative | neutral | positive |
| 0.283 | 0.565 | 0.152 |
| Raw frequency | 22 |
| Normalized frequency | 0.311 |
| Modifier score | 0.600 |
| Perplexity | 76.847 |