| Typicality: | 0.393 |
| Saliency: | 0.335 |
| by creating user profiles | 2 | manner |
| cookie → measure → the effectiveness of advertising | 8 |
| cookie → help measure → the effectiveness of advertising | 7 |
| cookie → measure → the effectiveness of our advertising | 5 |
| cookie → evaluate → the effectiveness of the advertising | 4 |
| cookie → measure → the effectiveness of advertising campaigns | 4 |
| cookie → help to measure → the effectiveness of advertising | 3 |
| cookie → measure → the effectiveness of such ads | 3 |
| cookie → help measure → the effectiveness of advertising campaigns | 3 |
| negative | neutral | positive |
| 0.070 | 0.674 | 0.256 |
| Raw frequency | 37 |
| Normalized frequency | 0.335 |
| Modifier score | 0.500 |
| Perplexity | 200.355 |