| Typicality: | 0.501 |
| Saliency: | 0.413 |
| to everything in marketing | 6 | other |
| about communicate | 4 | other |
| like no different business | 3 | other |
| creativity → be at → the heart | 8 |
| creativity → be at → the core | 7 |
| creativity → be → core | 5 |
| creativity → be at → its core | 4 |
| creativity → be → the core | 4 |
| negative | neutral | positive |
| 0.043 | 0.254 | 0.703 |
| Raw frequency | 28 |
| Normalized frequency | 0.413 |
| Modifier score | 1.000 |
| Perplexity | 20.480 |