| Typicality: | 0.249 |
| Saliency: | 0.203 |
| at the core of every business | 5 | location |
| creativity → build → brand | 6 |
| creativity → be → brand’s ability | 3 |
| negative | neutral | positive |
| 0.016 | 0.263 | 0.721 |
| Raw frequency | 9 |
| Normalized frequency | 0.203 |
| Modifier score | 0.500 |
| Perplexity | 51.296 |