| Typicality: | 0.489 |
| Saliency: | 0.613 |
| in the workplace | 17 | location |
| no matter the business | 9 | other |
| for differentiating brands | 6 | purpose |
| creativity → be → necessary | 50 |
| creativity → be → necessity | 17 |
| creativity → be → imperative | 9 |
| creativity → be → mandatory | 4 |
| creativity → become → necessary | 3 |
| negative | neutral | positive |
| 0.060 | 0.393 | 0.547 |
| Raw frequency | 83 |
| Normalized frequency | 0.613 |
| Modifier score | 0.700 |
| Perplexity | 36.077 |