| Typicality: | 0.294 |
| Saliency: | 0.309 |
| in the many challenges | 5 | other |
| in advertising | 2 | location |
| creativity → be → paramount | 6 |
| creativity → be → foremost | 4 |
| creativity → be at → the forefront | 3 |
| creativity → be → the focus | 3 |
| negative | neutral | positive |
| 0.035 | 0.327 | 0.638 |
| Raw frequency | 16 |
| Normalized frequency | 0.309 |
| Modifier score | 0.500 |
| Perplexity | 32.516 |