| by the customer | 6 | other |
| simply | 2 | manner |
| business → have → brand | 15 |
| business → be → brand | 10 |
| business → use → brand | 3 |
| business → need → brand | 3 |
| negative | neutral | positive |
| 0.108 | 0.601 | 0.291 |
| Raw frequency | 31 |
| Normalized frequency | 0.360 |
| Modifier score | 0.954 |
| Perplexity | 38.938 |