| in keeping their audiences | 10 | purpose |
| to customer success | 7 | purpose |
| in applying for new tlds | 5 | other |
| business → be → proactive | 53 |
| business → take → proactive approach | 17 |
| business → be → more proactive | 9 |
| business → take → proactive steps | 5 |
| negative | neutral | positive |
| 0.074 | 0.492 | 0.433 |
| Raw frequency | 84 |
| Normalized frequency | 0.514 |
| Modifier score | 0.760 |
| Perplexity | 69.546 |