| Typicality: | 0.378 |
| Saliency: | 0.504 |
| with the brands | 16 | other |
| from setting the hook | 14 | other |
| in the process | 11 | other |
| customer → get → involved | 107 |
| customer → become → involved | 43 |
| customer → want to get → involved | 10 |
| negative | neutral | positive |
| 0.113 | 0.387 | 0.500 |
| Raw frequency | 160 |
| Normalized frequency | 0.504 |
| Modifier score | 0.500 |
| Perplexity | 162.933 |