| Typicality: | 0.542 |
| Saliency: | 0.491 |
| to facilitate the outcome | 7 | purpose |
| into the planning phase | 7 | other |
| to tweet the brand | 6 | purpose |
| customer → make → the effort | 56 |
| customer → make → effort | 44 |
| customer → take → effort | 25 |
| customer → put → effort | 17 |
| customer → taken → effort | 3 |
| negative | neutral | positive |
| 0.183 | 0.510 | 0.307 |
| Raw frequency | 145 |
| Normalized frequency | 0.491 |
| Modifier score | 0.753 |
| Perplexity | 133.116 |