| Typicality: | 0.494 |
| Saliency: | 0.495 |
| better | 9 | manner |
| in a positive light | 7 | manner |
| on the camera | 5 | location |
| customer → perceive → the brand | 54 |
| customer → perceive → brand | 35 |
| customer → view → the brand | 26 |
| customer → think about → brand | 14 |
| customer → understand → brand | 8 |
| customer → consider → brand | 5 |
| customer → view → their brand | 4 |
| customer → regard → the brand | 3 |
| negative | neutral | positive |
| 0.114 | 0.569 | 0.317 |
| Raw frequency | 149 |
| Normalized frequency | 0.495 |
| Modifier score | 0.600 |
| Perplexity | 163.026 |