| Typicality: | 0.377 |
| Saliency: | 0.297 |
| in the secondary research process | 4 | location |
| about advertisement element | 2 | other |
| database → identify → information | 16 |
| database → be used to identify → information | 3 |
| negative | neutral | positive |
| 0.066 | 0.826 | 0.108 |
| Raw frequency | 19 |
| Normalized frequency | 0.297 |
| Modifier score | 0.500 |
| Perplexity | 99.832 |