| Typicality: | 0.613 |
| Saliency: | 0.559 |
| from everyday human experience to religion | 11 | other |
| about its importance for business | 8 | other |
| often | 7 | temporal |
| design → tell → story | 128 |
| design → have → story | 34 |
| design → be → story | 12 |
| design → tell → the story | 11 |
| design → be → the story | 5 |
| design → be → part of the story | 3 |
| negative | neutral | positive |
| 0.039 | 0.584 | 0.376 |
| Raw frequency | 193 |
| Normalized frequency | 0.559 |
| Modifier score | 0.884 |
| Perplexity | 32.315 |