| Typicality: | 0.561 |
| Saliency: | 0.502 |
| very | 11 | degree |
| for the plain rationale | 10 | purpose |
| to an organization's brand | 10 | transitive-object |
| domain name → be → important | 26 |
| domain name → be → essential | 9 |
| domain name → be → vital | 5 |
| domain name → be → critical | 4 |
| domain name → be → most important | 4 |
| domain name → be of → importance | 3 |
| domain name → be → crucial | 3 |
| negative | neutral | positive |
| 0.089 | 0.529 | 0.382 |
| Raw frequency | 54 |
| Normalized frequency | 0.502 |
| Modifier score | 0.800 |
| Perplexity | 31.471 |