email
→
HasA
→
link
|
0.67
|
|
email
→
HasA
→
information
|
0.61
|
|
email
→
HasA
→
attachment
|
0.61
|
|
email
→
HasA
→
instruction
|
0.58
|
|
email
→
HasA
→
subject line
|
0.58
|
|
email
→
HasA
→
unsubscribe link
|
0.58
|
|
email
→
HasA
→
detail
|
0.56
|
|
email
→
HasA
→
image
|
0.56
|
|
email
→
HasA
→
content
|
0.56
|
|
email
→
HasA
→
invoice
|
0.56
|
|
email
→
HasA
→
purpose
|
0.56
|
|
email
→
HasA
→
offer
|
0.56
|
|
email
→
HasA
→
classified information
|
0.55
|
|
email
→
HasA
→
call
|
0.54
|
|
email
→
HasA
→
video
|
0.54
|
|
email
→
HasA
→
impact
|
0.53
|
|
email
→
HasA
→
personal information
|
0.53
|
|
email
→
HasA
→
the word
|
0.53
|
|
email
→
HasA
→
hyperlink
|
0.52
|
|
email
→
HasA
→
personal data
|
0.52
|
|
email
→
HasA
→
so-called web beacons
|
0.52
|
|
email
→
HasA
→
other information
|
0.52
|
|
email
→
HasA
→
recipient
|
0.52
|
|
email
→
HasA
→
their own independent pricing m…
|
0.52
|
|
email
→
HasA
→
direct link
|
0.51
|
|
email
→
HasA
→
bank account details
|
0.51
|
|
email
→
HasA
→
url
|
0.51
|
|
email
→
HasA
→
goal
|
0.50
|
|
email
→
HasA
→
header
|
0.50
|
|
email
→
HasA
→
sensitive information
|
0.50
|
|
email
→
HasA
→
text
|
0.50
|
|
email
→
HasA
→
message
|
0.49
|
|
email
→
HasA
→
newsletter
|
0.49
|
|
email
→
HasA
→
statement
|
0.49
|
|
email
→
HasA
→
other contact information
|
0.49
|
|
email
→
HasA
→
virus
|
0.48
|
|
email
→
HasA
→
higher open rates
|
0.48
|
|
email
→
HasA
→
button
|
0.47
|
|
email
→
HasA
→
sensitive data
|
0.47
|
|
email
→
HasA
→
important information
|
0.47
|
|
email
→
HasA
→
request
|
0.47
|
|
email
→
HasA
→
question
|
0.47
|
|
email
→
HasA
→
malware
|
0.45
|
|
email
→
HasA
→
code
|
0.45
|
|
email
→
HasA
→
confidential information
|
0.44
|
|
email
→
HasA
→
document
|
0.43
|
|
email
→
HasA
→
malicious attachments
|
0.43
|
|
email
→
HasA
→
specific information
|
0.43
|
|
email
→
HasA
→
malicious links
|
0.43
|
|
email
→
HasA
→
the highest open rate
|
0.42
|
|
email
→
HasA
→
the power
|
0.42
|
|
email
→
HasA
→
typo
|
0.42
|
|
email
→
HasA
→
article
|
0.42
|
|
email
→
HasA
→
a confirmation link
|
0.42
|
|
email
→
HasA
→
picture
|
0.41
|
|
email
→
HasA
→
phone number
|
0.41
|
|
email
→
HasA
→
photo
|
0.41
|
|
email
→
HasA
→
the tracking number
|
0.37
|
|
email
→
HasA
→
special links
|
0.37
|
|
email
→
HasA
→
direction
|
0.37
|
|
email
→
HasA
→
the order number
|
0.36
|
|
email
→
HasA
→
a pdf attachment
|
0.35
|
|
email
→
HasA
→
the subject
|
0.35
|
|
email
→
HasA
→
more information
|
0.35
|
|
email
→
HasA
→
social security numbers
|
0.35
|
|
email
→
HasA
→
further instructions
|
0.35
|
|
email
→
HasA
→
other attachments
|
0.35
|
|
email
→
HasA
→
a verification code
|
0.34
|
|
email
→
HasA
→
keyword
|
0.34
|
|
email
→
HasA
→
survey
|
0.34
|
|
email
→
HasA
→
temporary password
|
0.34
|
|
email
→
HasA
→
detailed information
|
0.34
|
|
email
→
HasA
→
following information
|
0.34
|
|
email
→
HasA
→
poor grammar
|
0.34
|
|
email
→
HasA
→
a web link
|
0.34
|
|
email
→
HasA
→
email addresses
|
0.33
|
|
email
→
HasA
→
confidential and/or privileged …
|
0.33
|
|
email
→
HasA
→
grammatical errors
|
0.33
|
|
email
→
HasA
→
high open rates
|
0.32
|
|
email
→
HasA
→
any virus
|
0.32
|
|
email
→
HasA
→
spelling errors
|
0.29
|
|
email
→
HasA
→
useful information
|
0.28
|
|
email
→
HasA
→
all the information
|
0.27
|
|
email
→
HasA
→
median roi of 122%
|
0.27
|
|
email
→
HasA
→
malicious software
|
0.26
|
|
email
→
HasA
→
false or misleading information
|
0.25
|
|
email
→
HasA
→
threat
|
0.25
|
|
email
→
HasA
→
security warnings
|
0.25
|
|
email
→
HasA
→
the highest conversion rate
|
0.25
|
|
email
→
HasA
→
the order
|
0.20
|
|