| Typicality: | 0.346 |
| Saliency: | 0.224 |
| like the established corporation’s project | 8 | other |
| entrepreneur → conduct → market research | 12 |
| entrepreneur → undertake → market research | 3 |
| entrepreneur → do → market research | 3 |
| negative | neutral | positive |
| 0.044 | 0.714 | 0.242 |
| Raw frequency | 18 |
| Normalized frequency | 0.224 |
| Modifier score | 0.500 |
| Perplexity | 56.486 |