| Typicality: | 0.481 |
| Saliency: | 0.517 |
| to change customer relationships | 14 | purpose |
| to showcase their personal brand | 4 | purpose |
| for business purposes | 3 | purpose |
| executive → use → social media | 28 |
| executive → engaged in → social media | 3 |
| negative | neutral | positive |
| 0.055 | 0.371 | 0.574 |
| Raw frequency | 31 |
| Normalized frequency | 0.517 |
| Modifier score | 0.800 |
| Perplexity | 28.795 |