| Typicality: | 0.345 |
| Saliency: | 0.428 |
| to create a living brand | 14 | purpose |
| to changes in the market place | 6 | other |
| very | 2 | degree |
| experience → be → responsive | 49 |
| negative | neutral | positive |
| 0.022 | 0.232 | 0.746 |
| Raw frequency | 49 |
| Normalized frequency | 0.428 |
| Modifier score | 0.500 |
| Perplexity | 187.566 |